We don't make or sell low-end products like cleansers, toners, sunscreens, or store-brand potency glycolics or retinoids.
We focus on products that can bring you great value -- especially products equivalent to famous physician-office brands, so it's easy to compare, apples-to-apples. We then leapfrog them with brand new cosmetic chemistry, and provide them to you at a competitive price. Plus some truly novel products you won't find anywhere else (case in point: our hair stimulating products).
We DO recommend a full skincare regimen. And that would include a good cleanser based on your skin type; a good toner after that to restore a proper pH to your skin; sunscreen with at least SFP 30; an AHA like glycolic acid (in the cleanser and/or leave-on product); a BHA salicylic acid if you're acne- or blackhead-prone; and the strongest retinoid your skin type can tolerate (running the gamut from a store-bought retinol to a prescription retinoid). None of these products have to cost a lot to be very effective for their intended purpose.
After toning, but before physical sunscreen, use any one of our four remarkable serums -- Ultimate; Phloretin; Resurfacing; or Healing Serums (or ideally, rotating among all four) -- to quickly reveal skin that is dramatically more healthy, more radiant and visibly more youthful. If you're not up for the full regimen, then just use our Ultimate Serum. You won't see results as fast, but you'll still recapture the skin you were born with.