SerumScoop: Tips, tricks and news

Protect your skin from polluted air

UV exposure isn't the only cause of premature skin aging. Pollution contributes. Here's how to thwart that.


Pollution, ozone, dirt and chemicals from vehicle emissions, plants, factories, cigarette smoke, etc., are seen by consumers as the second largest cause of skin, scalp and hair problems across the globe; the first is lack of sleep.*

HA7X Multi-Molecular Hydrator Serum is the first U.S. skincare product to contain award-winning Neurophroline®, the "neuro-soothing, anti-stress, feel-good, anti-pollution" active derived from the Terephrosia Purpurea plant, Gold winner of the In-Cosmetics Innovation Zone.

Gold Award for best skincare ingredient


Clinical efficacy on volunteers with stressed skin (polluted air):

The clinical efficacy of Neurophroline was evaluated in a double blind test versus placebo under dermatological control. Twenty four volunteers aged 40 to 67 years old took part in the study (average age: 53 ± 2years).

The clinical test was run during summer time, in skin-stressing conditions as the volunteers where living in an geographical area known to have significant atmospheric pollution (measured in ten air quality control stations around the location of the clinical test during the testing period).

The volunteers applied twice a day the placebo or the cream containing Neurophroline at 2% on the most sensitive skin part of their face: under their eyes. The clinical assessment was run for one month.

Pollution by PM10 and ozone was always very close to the recommended limits and exceeded it at some periods. Therefore the stress was very intense during the testing period.

Results: Neurophroline significantly enhances the skin luminosity of volunteers with stressed skin in 2 weeks, with up to +57% improvement in one month.

Neurophroline also shows very rapid results at improving the global skin color around the eye. Skin redness is significantly reduced by 2.4 times after 28 days, and the skin’s color is significantly improved by 99% during the same period of time:

Undereye treatment with best skincare topical for skin luminosity


Get the remarkable benefits of Neurophroline, along with instant plumping, wrinkle blur, 72 hour hydration, and innumerable other benefits of HA7X Multi-Molecular Hydrator Serum.

See its product listing here.

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Enzymology: All About Enzymes in Cosmeceuticals

Enzymes in our serums



A number of our serums utilize the remarkable properties of enzymes. Components like Superoxide Dismutase, CoQ10, and Catalase provide great benefits to skin, scalp & hair.

Here are just some of our products with phenomenal enzyme components:

TelomErase 6-in-1 Multi-Corrective Serum
RevivHair Stimulating Shampoo
RevivLash Lash & Brow Stimulating Serum



All about Enzymes

The purpose of enzymes in a cell is to increase the rate at which reactions occur, to allow the cell to build things or take them apart very quickly. This is because at the temperature and pH level of most cells, chemical reactions such as for cell growth and reproduction do not proceed fast enough to maintain cell viability. Enzymes accelerate the rates of reactions by more than a million-fold, so reactions that would take years can occur in fractions of seconds with the appropriate enzyme.

An enzyme is formed by stringing together 100 to 1,000 amino acids in a specific order. The chain of amino acids then folds into a unique shape. This shape is what allows the enzyme to carry out specific reactions. Enzymes work by a shape recognition; the substrate must form a complex with the enzyme so they can lock together to transfer energy and form a reaction. This reaction is what binds the substrate to the enzyme’s reactive site.
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Enzymology in Cosmetics

The cosmetics industry has been using enzymes such as pumpkin for resurfacing and smoothing skin for many years. Enzymes have also proven useful to treat skin conditions related to skin aging, acne, congestion and pigmentation. Their most common benefits, described in detail below, include free radical scavenging, protein breakdown, structural reinforcement, antibacterial benefits and exfoliation.

While the benefits of enzymes have long been known, interest in enzymology for cosmetic and dermatology applications has more recently grown. This is due in part to advances in optimizing their functionality, safety and stability in cosmetic systems to provide skin and product protection—not to mention their natural and renewable status.

Indeed, coenzymes and cofactors in cosmetics, such as the well-known coenzyme Q10, represent a safe way to promote the efficient functioning of skin’s enzymes. Coenzymes and cofactors generally have low molecular weights, enabling them to penetrate through the stratum corneum to help activate the enzymes that are present. They also are stable and relatively easy to formulate into cosmetics.

Free Radical Scavenging

One area where topical enzymes have shown significant benefits is in skin protection. Enzymes capture free radicals, preventing damage to the skin caused by environmental pollution, bacteria, smoke, sunlight and other harmful factors. In this capacity, enzymes work successfully on the surface of skin, without the need to penetrate deeper to reach living cells.

Perhaps one of the most ubiquitous protective enzymes is superoxide dismutase (SOD). This enzyme, often extracted from yeast, is found in almost all living organisms and works to protect the cells from free radicals in aqueous environments. It also is found in barley grass, broccoli, brussels sprouts, cabbage, wheatgrass and most green plants.

SOD, in combination with catalase, is responsible for protecting skin proteins from aging due to oxidation. It works by dismutation, a process by which a highly reactive oxygen free radical is converted to a less reactive form. This is important to aerobic cells. If the oxygen molecule is not completely reduced to two water molecules (by accepting four electrons), the partially reduced superoxide radical will remain and can cause damage to skin.

SOD is used in cosmetics and personal care products as an anti-aging ingredient and antioxidant. It has been shown to prevent wrinkles, fine lines, age spots, help with wound healing, soften scar tissue, protect against UV rays and reduce other signs of aging.

— Excerpted from Cosmetics & Toiletries:
http://www.cosmeticsandtoiletries.com/formulating/category/skincare/Enzymology-Accelerating-Success-in-the-Skin-Care-Market-417062653.html


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News Release: Reviv Serums Debuts HA7X Multi-Molecular Hydrator Serum

FIRST US SKINCARE PRODUCT WITH AWARD-WINNING NEUROPHROLINE ACTIVE COSMETIC INGREDIENT

SAN FRANCISCO CA USA, OCT 13, 2016 (PRNewswire): RevivSerums.com, a San Francisco-based global leader in cosmetic chemistry innovation, introduces a first-of-its-kind cosmetic topical, HA7X Multi-Molecular Hydrator Serum.

HA7X is one of the first products of its kind to include award-winning Neurophroline™ active cosmetic ingredient from the Active Beauty business unit of Givaudan, a group of companies headquartered in Switzerland. Neurophroline cosmetic ingredient won in-cosmetics 2016 Gold Award for Best Ingredient at its annual global showcase for personal care ingredients in Paris this spring.

A multi-dimensional approach to the application of topical hyaluronic and rejuvenating complexes, this first-of-its-kind dermo-biotech serum combines seven forms of hyaluronic technologies with the Neurophroline ingredient to deliver visible hydration, protection, plumping, smoothing, rejuvenation, and recovery from the skin's surface down to subcutaneous levels.

HA7X supports the skin’s natural ability to replenish its own scaffolding, tightening and cushioning, and targets the protection of skin from stressors like cortisol, pollution and UV.

“HA7X is another great example of innovative cosmetic chemistry from Reviv Serums,” said Maya Waldman, Director of Happiness for Reviv Serums. "There is clear demand for a product that addresses the target concerns: hydration, scaffolding, and the negative effects of stress and pollution, at a fair price. Our customers will love that this new serum also contains both instant-plumping, as well as timed-release components.”

HA7X includes 29 of the primary ingredients in the industry leading HA5 Rejuvenating Hydrator® by SkinMedica® / Allergan®. HA7X then includes two additional, new hyaluronic technologies (for a total of seven). Yet with these new actives, HA7X is about half the price as the SkinMedica product.

The Neurophroline ingredient is found in an exclusive and sustainable phyto extract, and is a unique bioactive cosmetic ingredient able to block the production of cortisol, the major stress hormone, by skin cells. It has also shown to promote the release of endorphins, a natural calming neuropeptide acting on mood and promoting a sense of well-being and relaxation.

The Neurophroline ingredient shows fast benefits in only 2 weeks, with a visible reduction of redness (up to 2.4x), a very fast recovery of skin luminosity (+57%), and improvement in global skin color (+99%) after only 28 days.

Environmental pollutants including cigarette smoke, ozone, exhaust fumes and heavy metals generate free radicals that induce oxidative damage and put skin cells in a state of stress. Givaudan’s active ingredient Neurophroline targets these sources and effects, which contributes to reducing the appearance of premature aging caused by environmental pollution.

"As we continue to build our premier global brand in award-winning personal care ingredients, we are excited about launching Neurophroline on the US market, winning the innovation award, and contributing to all of our customers’ success. We highly value Reviv’s commitment to formulating innovation into their products,” noted Romain Lemeunier, head of Givaudan Active Beauty North America. “The future looks very bright for skincare science, and skincare consumers.”

HA7X also contains several novel deepsea bioactives which target skin renewal and reactivity, and microspheres that impart an elegant silky texture and optical blurring effect.

https://youtu.be/Af3JxS7sPGU

HA7X Serum debuts at an introductory price of $89 for a limited time here. It is available immediately at RevivSerums.com, which ships to many countries worldwide with free shipping, and at select retailers, e-tailers, salons, medspas and physician's offices.

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RevivSerums.com is a wholly owned component of Astonishing Developments Ltd. based in San Francisco, a global leader in topical therapies for hair, scalp, lashes, face, neck and body.


Legal

HA7X is a trademark of Astonishing Developments Ltd. Other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Astonishing Developments Ltd. and its RevivSerums.com products, including its HA7X Multi-Molecular Hydrator Serum product, are neither affiliated with, nor approved by, Allergan Inc., nor SkinMedica®. These statements have not been evaluated by the U.S. Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease.

https://revivserums.com/products/ha7x-multi-molecular-hydrator-serum


hashtags:
#HA7X #skincare #Neurophroline #skinhydration #skinstressors #incosmetics

http://www.ireachcontent.com/news-releases/reviv-serums-debuts-ha7x-multi-molecular-hydrator-serum-596951691.html

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