SerumScoop: Tips, tricks and news
Stress is a part of life, and stress can affect the health and appearance of skin.
When the body is under stress, it releases cortisol, a regulatory substance transported in tissue fluids to stimulate specific cells or tissues into action.
This effect, over time, can negatively affect the skin in a number of ways.
While managing stress is of utmost important, it’s good to know there is topical help:
HA7X Multi-Molecular Hydrator Serum with Neurophroline™
Neurophroline is the first cosmetic active ingredient shown to address the visible effects of cortisol. It is derived from the wild indigo plant, Tephrosia purpurea, a native Indian plant used in Ayurvedic medicine for its skin benefits. Neurophroline also helps promote the release of endorphins which are relaxing neuropeptides in skin.
Neurophroline is the primary “hero” ingredient in HA7X Serum, which is the first U.S. product to contain this gold-award winning active.
Givaudan Active Beauty, the inventor of Neurophroline, has this to say about this remarkable ingredient:
Neurophroline™: think yourself younger
The revolutionary stress-busting active Neurophroline™, developed by Givaudan can not only combat the signs of environmental aggressors such as pollution and climate, but can also treat the real culprit of ageing – stress. Stress takes its toll on our skin, accelerating ‘wear and tear’ such as circles under the eyes, a fatigued appearance or fine lines. This breakthrough development from Givaudan triggers different actions in our physiological makeup to combat our stress hormones.
Romain, Givaudan’s R&D Director explains how it works: “Being stressed is actually bad for your skin; there are many products for anti-ageing, but none that target stress, despite the fact that this is a key ageing culprit.
“Our new product, Neurophroline™, stimulating the ‘feel good’ beta-endorphins and combating the main stress-hormone, cortisol.”
He continues: “We can tell whether the product is working by checking that the genes promoting the anti-oxidation are being stimulated. Anti-oxidation is a process that counteracts the negative effect of stress; this is scientifically important because of the link between feeling stressed and ageing skin. This powerful active ingredient generates results in two weeks, especially on high stress areas where the skin is thinnest, e.g. around the eyes."
Romain also gives insights into how feeling less stressed can make us look younger, and why: “Our skin and our brains share the same embryonic origin, meaning that how we feel inside affects how we look outside. If we are stressed, we will look tired, and age faster. If the brain thinks we’re happy and balanced, the skin will react positively… essentially we can think ourselves young again!”
Reverse the visible effects of stress on your skin. Get HA7X here today.
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Hair Strengthening Protein
Healthy hair is resistant to breakage because it demonstrates flexibility within its cortex as well as maintaining cuticle integrity. Through daily grooming and styling, hair is subjected to tensile forces, bending stresses and cuticle abrasion that ultimately cause a weakening of the hair fiber itself in addition to damaging the cuticle layer.
Increasing the strength of the hair is a two-fold strategy that must address both its inner flexibility along with the integrity of its surface layer. With an intermediate-range molecular weight of 1800, Keravis™ (INCI: Hydrolyzed Vegetable Protein PG-Propyl Silanetriol) addresses both of these issues by simultaneously penetrating the hair shaft to optimize moisture content and plasticity of the hair, while also forming a cross-linking film that coats the hair to lubricate, protect and reinforce the cuticle. Hair treated with the Keravis strengthening active shows a proven increase in hair strength - triple the strength of damaged hair compared to a control conditioner. Treated hair can demonstrate the increased resilience, flexibility and reduced breakage seen in healthy hair.
RevivHair Stimulating Conditioner utilizes this patented protein to address the three fundamental parameters of hair strength: tensile properties, bending modulus and cuticle abrasion.
See more on its product page here.
— Portions excerpted from Keravis datasheet and Cosmetics & Toiletries Magazine
Renowned Canadian beauty site "Letters to La La Land" reviews remarkable HA7X Multi-Molecular Hydrator Serum:
"The serum help my skin looking brighter and clearer after using it for only 10 days."
Read more here:
Product page listed here.
UV exposure isn't the only cause of premature skin aging. Pollution contributes. Here's how to thwart that.
Pollution, ozone, dirt and chemicals from vehicle emissions, plants, factories, cigarette smoke, etc., are seen by consumers as the second largest cause of skin, scalp and hair problems across the globe; the first is lack of sleep.*
HA7X Multi-Molecular Hydrator Serum is the first U.S. skincare product to contain award-winning Neurophroline®, the "neuro-soothing, anti-stress, feel-good, anti-pollution" active derived from the Terephrosia Purpurea plant, Gold winner of the In-Cosmetics Innovation Zone.
Clinical efficacy on volunteers with stressed skin (polluted air):
The clinical efficacy of Neurophroline was evaluated in a double blind test versus placebo under dermatological control. Twenty four volunteers aged 40 to 67 years old took part in the study (average age: 53 ± 2years).
The clinical test was run during summer time, in skin-stressing conditions as the volunteers where living in an geographical area known to have significant atmospheric pollution (measured in ten air quality control stations around the location of the clinical test during the testing period).
The volunteers applied twice a day the placebo or the cream containing Neurophroline at 2% on the most sensitive skin part of their face: under their eyes. The clinical assessment was run for one month.
Pollution by PM10 and ozone was always very close to the recommended limits and exceeded it at some periods. Therefore the stress was very intense during the testing period.
Results: Neurophroline significantly enhances the skin luminosity of volunteers with stressed skin in 2 weeks, with up to +57% improvement in one month.
Neurophroline also shows very rapid results at improving the global skin color around the eye. Skin redness is significantly reduced by 2.4 times after 28 days, and the skin’s color is significantly improved by 99% during the same period of time:
Get the remarkable benefits of Neurophroline, along with instant plumping, wrinkle blur, 72 hour hydration, and innumerable other benefits of HA7X Multi-Molecular Hydrator Serum.
See its product listing here.