Reviv Serums Launches RevivHair Placode Booster Serum

New peptide technology in the battle against hair loss and a problem scalp

SAN FRANCISCO, JUNE 28, 2016 /PRNEWSWIRE -, a San Francisco-based global leader in cosmetic chemistry innovation, introduces a first-of-its-kind scalp cosmetic topical, RevivHair Placode Booster Serum.

 This novel new serum targets hair loss and the appearance of thinning hair with three novel, highly-pure, highly-bioavailable, and highly-effective biomemetic oligopeptides.

The peptides, Oligopeptide-54, Decapeptide-10, and Decapeptide-18, are derived from bacterial fermentation, and demonstrate uniquely proven mechanisms of action: these are molecules proven to help visibly maintain — and visibly increase — the density of thinning hair.

In a 60-day, 23-person consumer study of Placode Booster Serum, 87% of consumers tested noted a reduction in the appearance of falling hair, 92% agreed that their hair appeared thicker or healthier; 74% of testers also saw a reduction in the appearance of thinning scalp areas; 92% said their hair appeared fuller or more supple.

Placode Serum's base compares to award-winning Pantene® Expert Collection AgeDefy Advanced Thickening Treatment, Allure® Magazine's highly-coveted Best of Beauty™ winner, including proven thickeners Niacinamide, Caffeine, Panthenol and special polymers. Reviv then leapfrogs with triple novel biomemetic oligopeptides and Gold Award-winner Lecigel™.

Lecigel provides a unique cooling and refreshing action for at least 20 minutes, and is characterized by a unique sensorial, cool, soft and silky skin feel. It also acts as a powerful delivery system to boost the bioavailability and penetration of active ingredients of the formula for faster and better results. Lecigel won the Gold Award for Best Functional Ingredient at the in-Cosmetics® Asia global conclave last year.

Here's a short video about the new serum:

“The launch of RevivHair Placode Booster Serum is a great milestone in the evolution of the RevivHair brand. It adds an innovative and effective tool to the arsenal for customers in the quest for fuller, thicker, and healthier hair,” said Maya Waldman, Reviv’s Director of Happiness. “Testers saw fairly dramatic results with the new serum, especially in conjunction with our renowned RevivHair Stimulating Serum. Our customers will be delighted.”

Placode Booster Serum can be safely used by men and women alike. For men, it may also be used on the beard area.

The serum is designed to work in tandem with the other products in the RevivHair (tm) line, so customers can create a thicker, fuller haircare regimen to meet their individual needs.

Placode Booster Serum debuts at an introductory sale price of $44 for a limited time here. Its release coincides with International Esthetics, Cosmetics & Spa Las Vegas, #LVSPASHOW the definitive summer beauty trade event. It is available immediately at, which ships to many countries worldwide with free shipping (product page here), and at select retailers, e-tailers, salons, medspas and physician's offices.
---- is a wholly owned component of Astonishing Developments Ltd. based in San Francisco, a global leader in topical therapies for hair, scalp, lashes, face, neck and body.

RevivHair is a trademark of Astonishing Developments Ltd. Other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. These statements have not been evaluated by the U.S. Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease.